TARGET AUDIENCE

 

Anyone involved in a role which manages communications, reputation, and publicity for the company. These may include, but not limited to:

 

• Marketing Executives/Managers

• Public Relations Executives/Managers

• Corporate Communications Executives/Managers

 

LEARNING OBJECTIVES

 

By the end of the training, participants will be able to:

 

• Get a good grasp of the social media ecosystem, both globally and more specifically in Singapore.

 

• Recognize the importance of social media and how it should not be taken for granted.

 

• Discover ways on how social media should be inserted into the various corporate function strategies, and used for crisis communications.

 

• Understand the objective of engagement with the public and stakeholders.

 

• Locate crowds and manage communities to draw them to your social media sites and webpage.

 

• Enhance relationship and engage with customers, potential clients, online connectors, and influencers to create brand awareness and brand loyalty.

 

• Find out how the bulk of the social media programmes can be executed without spending a single cent and without involving the IT department.

 

• Learn how to build a social media monitoring dashboard for “listening” and measuring “chatter”.

 

COURSE OUTLINE

 

The workshop will cover the following topics through case studies and group exercises: 

• The social media ecosystem (as it is now!) 

• Why you need to use social media in crisis management? 

• How will you measure the impact and your results? 

• What would be your biggest challenge or obstacle? 

• Overview of social media tools 

• 5 important things to remember about Social Media Crisis Management

  • Speed,

  • Hypertransparency,

  • Dialogue,

  • Search,

  • Detractors 

• Social Media Crisis Management Framework

  • Cultivate,

  • Prepare,

  • Respond,

  • Promote,

  • Monitor 

• Tutorials on Twitter, Facebook, Linkedin, Flickr and Youtube and how to engage people on these platforms as a “listening post” 

• Complimenting traditional media with social media in a crisis 

• How to show leadership in your organisation during a crisis situation, and how to guide senior management in high-stress, high risk situations 

• How to develop messages that will resonate with desired audiences and help overcome negative perceptions 

• Do’s and Don’ts of Social Media 

• Setting Social Media Policies for organisations

 

LEARNING METHODOLOGY

 

• A combination of case studies, group discussions and exercises.

 

COURSE DETAILS

 

Date : Friday, 1 April 2016

        Monday, 1 August 2016

        Friday, 21 October 2016

Time : 9 am to 5 pm

Course Fees : S$599.00 per pax (no GST)

Course Duration : 1 day

 

10% Early Bird Discount or 20% Group Discount.

 

Productivity & Innovation Credit (PIC) claimable.